Hello, and Welcome
to the New Getting It Write Small Business Marketing Blog!
Small businesses need to have a good story to tell, and they need to know who to tell it to and how. This small business marketing blog will address all of those issues.
Before You Start Developing Your Marketing Strategy
You can’t sell something if you can’t describe it! So, whether you are marketing a product or service, you need to have a story to tell. And, you need to know who you’re telling it to. The minimum requirements for a marketing strategy include:
- A clear definition of your brand. Figure out how to describe what you’re selling and why someone should buy from you as opposed to one of your competitors.
- Buyer Personas. Sure, you know who you’re selling to, but you need to take the time to write down descriptions of the different types of buyers you want to attract. Once you have that in writing, determining how to communicate most effectively with your prospects will be easy.
- Buyer Journey. There’s an easy way to define a buyer journey. This will create a roadmap you can follow to plan communications for each step in the process.
Once you have your marketing message and have identified your buyers, you’re ready to plan which marketing tools you’re going to use. This blog will address both of those issues!
Since 2004, when Kathleen Allardyce established Getting It Write, Inc, she has used her background in writing, consulting, marketing and sales to help small business owners and startup entrepreneurs create content that differentiates them from their competitors to supercharge their marketing and sales.