How to Make Your Content Convert

9 Ways to Make Your B2B Content Marketing Convert

Content marketing is a big issue these days for B2B marketers. The vast majority of them are using content marketing, but they’re not always getting the return they want. The Content Marketing Institute published their 14th Annual B2B Content Marketing report. It identifies interesting statistics highlighting some of the issues. For example, 94% of those […]

Case studies unlock small business success

Unlocking Success: How Case Studies Help Small Businesses Grow

Case Study: A marketing tool that helps to attract and convert prospects by describing the results of working with or buying from a business. When small business owners talk about their marketing challenges, they cite a wide range of different issues depending on the business they’re in. But, many owners have some challenges in common […]

Small Business Branding

What Everyone Needs to Know About Small Business Branding

“I’m not sure what a brand is, but I don’t really need one.” I hear that sentence all the time. If you’ve ever said or thought that, you need to understand what a brand is and then decide if you need one. In this post, I’ll describe the concept of small business branding in a […]

Digital Marketing Blog

How Digital Marketing Works

Most small businesses need to use the internet well to promote their business and attract prospects. Here’s how digital (internet) marketing works.   1. Capture Interest After you define what you’re selling, the first step in digital marketing is to capture the interest of individuals who may be interested in what you have to offer. […]

How to Write SEO Content

How to Write SEO Content in 2019 and Beyond

Website owners want to rank on Google more than any other search engine. But, Google doesn’t often give solid clues about how to write SEO content. Recently they published an article about how they evaluate content. When your content has good ranking on Google, you’ll have a better chance of getting more traffic. Besides that, […]

Digital Marketing Blog

How to Make Your Brand Come Alive!

Make Your Brand Come Alive! So, you’ve created a brand. Let’s assume it’s a real estate brand.  You put in on your website, your yard signs, and your personal brochure.  Now, you need to make your brand come alive! If you’ve developed a brand that truly represents who you are and how you conduct your […]