Kathleen Allardyce
Client Feedback
“Working in the cybersecurity industry, it’s difficult to find writers who can quickly understand highly technical concepts and then distill them down into understandable and engaging articles. Kathleen excels in this”


How Digital Marketing Works
in Digital Marketing/by Kathleen AllardyceMost small businesses need to use the internet well to promote their business and attract prospects. Here’s how digital (internet) marketing works. 1. Capture Interest After you define what you’re selling, the first step in digital marketing is to capture the interest of individuals who may be interested in what you have to offer. […]
Kathleen Allardyce is the founder of Getting It Write, Inc., a B2B content and marketing consultancy specializing in Educational Email Courses for companies with complex sales cycles. If your pipeline feels harder to fill than it should be, let’s talk.
How to Write SEO Content in 2019 and Beyond
in Content Marketing/by Kathleen AllardyceWebsite owners want to rank on Google more than any other search engine. But, Google doesn’t often give solid clues about how to write SEO content. Recently they published an article about how they evaluate content. When your content has good ranking on Google, you’ll have a better chance of getting more traffic. Besides that, […]
Kathleen Allardyce is the founder of Getting It Write, Inc., a B2B content and marketing consultancy specializing in Educational Email Courses for companies with complex sales cycles. If your pipeline feels harder to fill than it should be, let’s talk.
How to Make Your Brand Come Alive!
in Marketing/by Kathleen AllardyceMake Your Brand Come Alive! So, you’ve created a brand. Let’s assume it’s a real estate brand. You put in on your website, your yard signs, and your personal brochure. Now, you need to make your brand come alive! If you’ve developed a brand that truly represents who you are and how you conduct your […]
Kathleen Allardyce is the founder of Getting It Write, Inc., a B2B content and marketing consultancy specializing in Educational Email Courses for companies with complex sales cycles. If your pipeline feels harder to fill than it should be, let’s talk.