Content Marketing Services
As a writer, I bring together writing skills, business skills, and marketing skills to help you use content to market your business. That’s where the term “content marketing” comes in. But, forget the terminology and focus on the topics below.
Your website is a powerful marketing tool and acts as the hub for your other digital marketing efforts. The messages you communicate need to be concise, laid out for the web, and optimized for SEO. They also need to include calls to action to motivate your readers.
Blog posts help drive traffic to your website by ranking on search engines for terms that your potential clients are searching for. The content must be well written, helpful to the reader, and structured for SEO. You can help your readers make sense of all the information they’ve found that is overwhelming them. An experienced writer can help by drafting the content and creating editorial calendars to keep you on track.
You need a social media presence to give you the opportunity to meet your potential customers where they spend their time, whether it’s Twitter, LinkedIn, Facebook and so on. It’s also an excellent tool to drive readers to the content on your website.
eBooks let you go in-depth on a topic that your potential clients want to know about. They’re as simple as doing some graphics to go with the copy, then saving the document as a PDF file. eBooks let you increase your contact database because you can request that visitors complete a simple form, allowing you to email the file to them.
The purpose of a white paper is to explore a problem your visitors have and provide a description of how your business can solve it. It has a more formal layout than an eBook and gives you the chance to be more open about promoting your business since you have the answer. You an also obtain contact information from people interested in reading the paper.
Case studies are excellent marketing tools. Most people like to know how others have solved the problem they’re experiencing. They give you the chance to illustrate how your product or service works and the benefits others have realized. For a writer, case studies typically involve conducting interviews with your internal experts and your customer to make a case study come to life.
Done well, email marketing can be very effective if you’re sending to a segmented opt-in mailing list. Emails need to be short, have attention-grabbing subject lines, and provide useful information. They’re another good way to drive traffic to your website.
Besides the types of content listed above, you may need other marketing collateral such as press releases, brochures, information sheets, product sheets, and more. I can help you with those, too.
“Kathleen has one of the sharpest pencils and the keenest eye that I have found for creating compelling press release content. Her focus and creativity stand out in the crowd.”