Your Prospects Won’t Buy Until They Trust You.
Use B2B Educational Email Courses that earn
Why Reaching Today’s B2B Buyers is Different
Research on B2B buyer behavior has been telling the same story for over a decade, and the numbers keep moving in the same direction for self-directed research. Today, according to Gartner, your sales force has roughly 20% of a prospect’s time while they’re completing their B2B buyer journey. Your service isn’t cheap, nor is it simple. And your prospects know it.
What are they doing the rest of the time? Your potential customers are scouring the internet, trying to make sense of all the information they find online or offline.
Whether you’re selling managed IT services, cybersecurity solutions, marketing services, coaching, consulting, or any other high-stakes offering — your buyers do their homework before they commit. They investigate their problems and compare vendors. They ask around. And they are deciding whether to trust you.
If your marketing isn’t actively building that trust, you may never get on the prospects’ shortlist. The businesses that win these deals don’t necessarily look the best on paper. They’re the ones prospects came to believe in first.
Introducing the Educational Email Course
An Educational Email Course (EEC) is tailored to your marketing requirements. It’s a 5-day email series delivered directly to your prospect’s inbox at no charge. Each email teaches them something genuinely useful — answers to their biggest questions, clarity on their problems, and insight that positions you as the expert they want to work with.
By the time they finish the course, they know what you do, understand why they need it, and already trust you enough to have a conversation.
It’s not a newsletter. It’s not a hard sell. It’s the most effective trust-building tool available for businesses with consultative, high-consideration sales cycles.
Prospects who complete an EEC arrive at the sales conversation as warm leads. They know which problems they need to fix, they’re educated, and they’re ready to move forward.
Three Steps to a Warmer Pipeline
Step 1: We Define Your Course
We identify the questions your prospects are asking, the objections that slow deals down, and the knowledge gaps that are keeping them from committing. Your EEC is built around closing those gaps.
Step 2: We Write It
We ghostwrite your complete Educational Email Course — every email is written to sound like you while it educates your prospects and reflects your expertise. Clear, compelling, free of jargon, and it sounds like you are sharing your expertise with the reader, not a slick marketing brochure.
Then, we develop a landing page using proven approaches to attract executives and motivate them to take the course.
Step 3: Your Prospects Do the Work
Once your EEC is live, prospects opt in, go through the course at their own pace, and arrive at the sales conversation already sold on your credibility. Your pipeline warms up while you focus on running your business.
Just some of the industries we serve:
IT & Managed Services | Cybersecurity | Healthcare Technology
Telecommunications | Consulting | Business & Leadership Coaching
Marketing | Digital Marketing | Real Estate | Construction
If your prospects need to believe in you before they do business with you, an EEC can change how your pipeline performs.
Is This Right for Your Business?
An Educational Email Course works best for businesses where:
- The commitment is high-dollar or high-impact
- A consultative sales approach is required
- Prospects need time and information before committing
- Trust in the vendor is a deciding factor
- The sales cycle is longer than a week or two
Kathleen Allardyce: Two Decades of Making Complex Things Clear
I founded Getting It Write, Inc. in 2004. Since then, I’ve helped businesses in tech, marketing, real estate, and beyond develop their brands, build their websites, and create marketing content that actually works.
My specialty has always been translating complex information into content that connects with real prospects. These days, that expertise goes directly into building Educational Email Courses for companies that need to earn trust before they can close deals.
Let’s talk about whether it’s the right fit for your organization.
