Kathleen Allardyce
Freelance B2B Writer
| I serve forward-thinking companies that want to use effective content marketing to increase leads, convert leads to customers, and grow the business. I create partnerships with clients and provide exceptional skills to support their goals. |
Why Do You Need Content?
According to Gartner, your sales force has roughly 5% of a customer’s time while they’re completing their B2B buyer journey. What are they doing the rest of the time? A good portion of their time is spent doing their own research. Your potential customers are trying to make sense of all the information they find online and offline. When a potential customer comes to your website, they’re not looking for a sales pitch. They’re looking for information.
Why Do You Need a Good Copywriter?
Copywriting consists of writing persuasive marketing and promotional material that motivates people to take action. It’s not a sales pitch. It’s well written and useful to the reader. It answers their questions and takes the reader on a journey from identifying pain points to discussing solutions to leaving the reader with the idea that your company can help them relieve their pain.
A good copywriter brings skills beyond simply putting words together. The writer brings a business and marketing background to help you succeed. They also look at the big picture to understand your marketing strategy and determine how your messaging can support it.
As a good copywriter, I have years of business experience, including a background in marketing and sales, and consulting. I provide more value to your business than writers whose expertise focuses on writing.
